John Lewis has won The Marketing Society's Brand of the Year accolade for a second year in a row.

The retailer was chosen to receive the award by more than 21,000 marketers and members of the public from a shortlist of four other finalists.

It comes as this year's much lauded John Lewis Christmas campaign "The Long Wait" recorded more than 3 million views on Youtube following it's launch less than three weeks ago.

Craig Inglis, Marketing Director for John Lewis, said:

"We are absolutely thrilled to have won this award for the second year running. It reflects the hard work and innovation across John Lewis to drive our marketing forward and it's great to see how much that is appreciated by our peers. We have been overwhelmed by the response to our marketing activity this year, particularly this year's Christmas campaign, which has exceeded all of our expectations."

The Marketing Society's Marketing Director Gemma Greaves said:

"John Lewis's achievement is down to the fact that they consistently come up with innovative ideas that really grab the public's imagination. The success of their Christmas campaign this year has created a talkability factor and is testament to the retailer's popularity amongst their peers."