The famous MFI brand is returning to the home interiors market as an online retailer. 

MFI are offering high quality luxurious and affordable home furnishings, excluding kitchens, with a first class customer service.The MFI brand was bought by Walker Capital (a private company with a number of market leading brands such as Victoria Plumb, the UKs leading online and mail order bathroom retailer) in 2010. 

A highly experienced management team have been developing the relaunch of the MFI brand for nearly 2 years. The online launch has been designed following market research which suggested that customers are happy to purchase home furnishings online as long as the products are of high quality, are affordable and customer service is first class

MFI have identified quality suppliers and developed a service that is second to none. This includes unique features such as stipulating a preferred delivery date when the order is made and tracking the delivery at every stage to ensure that customers receive the product they want at the time they’ve requested.

The management team have considerable experience in the market including senior roles at MFI under previous ownership during the time when MFI was one of the UKs leading retailers of home interiors. The team is headed by commercial director Adrian Storr who has 15 years retail experience, including nine years at MFI. By launching a recognised brand free from legacy business they have developed unique systems taking all the best features from the market whilst learning from the mistakes of others.