Karli Edmondson
Posted: Monday, August 16, 2010 11:15 am

Retail chain House of Fraser has launched an overseas delivery service as part of a plan to increase online sales by 150% by the end of 2010.

The department store now delivers products to more than 20 countries across Europe, the US, South Africa, New Zealand and Australia.

In February Robin Terrell, former managing director of John Lewis Direct, was appointed executive director, multi-channel and international, charged with leading growth overseas and online at House of Fraser. 

Terrell said: “As part of our wider multi-channel strategy, an international delivery option enables House of Fraser to delight customers at home and abroad. This service will contribute to the continued success of houseoffraser.co.uk by allowing our UK customers to organise direct deliveries to friends and family living abroad, as well as engaging with new overseas customers.”